Data Virtualization Day 2012: Presentation From Martin Brodbeck of Pearson Education

Data Virtualization Day 2012: Presentation From Martin Brodbeck of Pearson Education

Analytics on the Customer Supply Chain Martin Brodbeck, CTO at Pearson At Pearson, the only thing valued more than higher education is the student. The student is the customer. Martin will discuss the customer supply chain and its value to the business. Analytics on the customer supply chain provides decision makers with actionable information to run the business. Martin will elaborate on the technology that enables and supports a world-class customer supply chain and the role of data virtualization. Data virtualization offers the core capabilities needed for visibility into customer information from disparate systems and agile management of complex data.

Source: Data Virtualization Day 2012: Presentation From Martin Brodbeck of Pearson Education (Youtube).